Forge Ahead, Don’t Bury Your Head in Recession In this dismal economic climate, marketing executives will face many challenges, including how they should invest their time and dwindling resources this year for maximum payback in the future. Pam Danziger, president of Unity Marketing, offers this advice: invest in consumer research to jump start innovation.     “In this new year of 2009, marketers can get the jump on their competitors, especially those who have their heads in the sand and...